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Reference 04 Novitex
Location MUSEO DEL TESSUTO (Prato/Italy)
Generic Classification Sample books
Name of the piece Sample of wool
Intended Use Apparel
User Women
Description

Sample of wool blend with background in blue taffeta and geometrical motifs, like a butterflies, realized by extra white warp floats.

Size 34,7x24,2 cm
Date 1972
Chronology 1970
Season Autumn/Winter
Components
Materials Wool
Decoration Animal motifs
Technique Weaving (composite weave)
Company/Manufacturer Novitex
Origin Country: Italy, City: Prato
Company History

Lanificio Novitex’s archives contain 59 sample books regarding the collections proposed by the company between 1965 and the end of the 1970s. As suggested by the feminine names by which most of the articles were identified - a feature common to many sample books of the time - the company’s products were mainly designed for the female clothing market. The most interesting aspect of the company’s range is undoubtedly the wide variety of raw materials used to create the so-called ‘new blends’ introduced in the 1950s as a means of updating the company’s traditional range of carded fabrics. The ‘new blends’ mixed both carded and combed wool with a wide range of man-made fabrics including nylon, rayon, polyester and acrylic to which a quantity of regenerated fibres – referred to as ‘altre fibre’ [other fibres] and identified with the initials ‘a. f.’ –  were added.

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