Company History
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Lanificio Rita Rossi use to produce between the second half of the 1960s and the early 1970s for female fashion. During these years the company tried to innovate their collections making researches and being inspired on French trends, which were considered the most innovative and pleasant. One of the sample books conserved in the Museum archive shows how the study of the styles to be produced was entrusted entirely to the personal initiative and curiosity of the head of the textile company in the years prior to the organization of textile trade fairs. The samples are divided into groups according to country of origin and the designer names which used them. Many of the samples came from great fashion houses such as Givenchy, Venet, Balmain, Laroche, Ricci and Hermes. According to an interview, a large number of the samples were remnants bought in Paris – the leading European fashion centre of the time – from a fabric trader who managed to procure scraps of haute couture fabrics with the help of young seamstresses employed by the famous ateliers. |